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Industry Research

What is the Dennis publications?

Dennis publishing simply put is a publishing company who publishes magazines.  They own the Week and the Week JR, they are current affair magazines, the Week is aimed at an older target audience and the Week JR is a current affairs magazine which is aimed at younger kids.

What UK magazines do Dennis publish (current affairs and others)?

PC Pro, Auto Express, Viz, MoneyWeek, Evo, Computeractive, Bizarre, Micro Mart, The Week and The Week JR.

What are their values and ideologies? 

To be the most dynamic media company in the UK, you need the most agile brands.

  • Brands that stand the test of time and build their influence across every emerging platform and technology.
  • Brands that continually reach out to new customers with their ever-changing interests and passions.
  • Brands with innovation, challenge and ambition at the core of their DNA.

What similar products do they already produce and how is the target audience different?

The Week and The Week JR are similar magazines that are about current affairs, they are two magazines the JR is aimed at the young kids, and The Week is aimed at older adults, I have to design a magazine that is halfway between the two. They change the target audience by changing the design and format of the magazine, the JR is a lot simpler than The Week. 

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