Hobbies and Interests
They would be interested in music and entertainment, if they are of a 'higher class' then they will have money to spare, this would be used to treat themselves. Such as going out to the cinema etc, they probably will pay for their ad-free music as well.
Issues that they would be aware of...
People of that category, usually are more socially aware. They know about climate change and how they can contribute to help reduce the effect of climate change. Young adults such as the TA are usually aware of animal cruelty and veganism, which is becoming more and more popular.
What do they do with their disposable income
People of this demographic would spend their disposable income on treating themselves, they may also go out clubbing and spend their money on entertainment because as we have learnt before they are interested entertainment, so they would most likely spend money on entertainment, such as going to the cinema and having Netflix or sky TV, they would most probably spend money on ad-free music.
How they access media
People of this category would access the media through their smart phones, the media has become a huge part of people of this demographic's lives, as the news is now so easy to get a hold of, they are starting to read the news more, through the use of the internet and the news apps, such as BBC news and the iPhone news app.Films/Docs/magazine/music sites they like
spotify.comhttps://www.bbc.co.uk/bbcthree
itv.com
http://www.cc.com
applemusic.com
What would appeal to them
- Entertainment
- Music
- Hobbies, such as photography, water sports
- Travelling
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